SARATH VIHARI GOVADA

  • PPC Specialist
  • India
  • Oct 09, 2019
Full time Engineering

Personal Summary

PPC Specialist, collaborate with some of Google’s largest advertisers and ensured to get the most out of their Google Ads investment. Worked closely with Global Sales teams to understand client strategies, offering optimal solutions using Google's products (including Search, Display advertising and YouTube) and helped them reach thousands of their qualified users.

Armed with deep knowledge of Google Ads, Google Analytics product solutions and clients’ marketing objectives, advise clients on growing their business and maximizing return on their marketing investment. Anticipate how decisions are made, understand the details of individual campaigns and persistently explore and uncover the business needs of key clients.

Having 5.5 years of working experience, in Google Ads, Google Analytics, Bing Ads, Facebook, Instagram, Linkedin Ads & Spotify Ads.

Work Experience

PPC Specialist
Optimum Info Systems - Google
  • Search Specialist, provide search strategy based on client’s business objectives for Ireland’s Large Customer Sales team.

 

  • Manage book of account for LCS - IE, as Search Specialist working with the in-country sales team.

 

  • Holistic approach in driving conversions for clients based on their business objectives.

 

  • Develop and apply knowledge of market and industry in offering solutions by understanding product and tools.
Search Specialist
Global University Systems
  • Ensuring successful implementation of Search, Display & Video campaigns in Google Ads for multiple GUS

 

  • Managing Google Ads campaigns for strategizing, growing and ensuring the success of the campaigns.

 

  • Reporting to the Head of Paid Media, as PPC Specialist, developed key strategic quantitative analysis for the Global Digital Marketing

 

 

 

 

 

  • Produce actionable recommendations using Google Ads, Bing Ads, Yahoo, CRM (e.g. Microsoft Dynamics), auto bidding tool (e.g. Marin), web analytics tools (e.g. Google Analytics) and various statistical

 

  • In addition to delivering new business insights, responsible for providing ongoing strategic guidance, recommendations & training the team and managing any third party programmatic suppliers.

 

  • Interact with internal teams to understand requests, prioritize, and set clear expectations, solve complex business problems by using advanced analytics & identify new trends and

 

  • Use existing tools within PPC and other statistical packages to create and automate complex reporting of each channel performance across all GUS

 

  • Conduct Lifetime Value analysis across all vehicles and recommend budget allocations & enhance current reporting tools and develop new tools to support the digital landscape.

 

 

  • Identify trends and opportunities across various media and communication channels & ongoing report creation and reporting to stakeholders.

 

  • Strategize future growth of channel with a focus on spend Vs. ROI KPI’s.
Regalix Ind Pvt Ltd.
  • Manage marketing objectives for a specified client portfolio. Work alongside Sales teams to drive business/performance growth through systematic interventions, and also ensure our client portfolio sustains effective business growth.

 

  • Understand our client group, peer set and the industry they operate in.

 

  • Develop an understanding of products and tools, and gather and analyze data at an account, campaign and industry level.

 

  • Manage and monitor account growth through implementing campaign solutions; build campaigns for customers, monitor and optimize for performance to work towards customer marketing objectives. Operate across all Google, Google Ads products such as Search, Google Display Network (GDN), Mobile and YouTube.

 

  • Identify growth opportunities across accounts. Support multi-product solution presentations and work alongside Sales teams to build a growth strategy for prospective advertisers.

Amazon
  • Analyzing customer’s behavior based on different attributes and multiple data points to identify

and protect the innocent and deterring the ill-intentioned.

 

  • Taking appropriate decisions in approving genuine transactions for trusted and secure market place online.

 

  • Control of Credit Card Frauds – accessing all the transaction occurring and analyzing their legitimacy on the basis of statistical, analytical data.

 

  • The other major task being elimination of online e-commerce fraud. The challenge relies on judgement to plan and accomplish goals in order to reach and exceed the stringent metric goals set up with very limited supervision and help.

 

  • Anticipating, identifying and blocking millions of fraud attacks against organization and its hundreds of millions of customers.

 

  • Taking appropriate action on investigated transactions based on established SOPs and tools.

 

  • Analysis of large sets of data to identify anomalies and track fraud trends, initiating deep dives to detect fraud.

 

  • Utilizing a combination of manual and automated tools to obtain information.

 

  • Maintain individual accountability for performance metrics ensuring ever-increasing levels of productivity and accuracy against established benchmarks.

 

 

Serco Pvt Ltd.
  • Managing digital advertising campaigns for clients with proficiency in online measurement, operations and ad networks.

 

  • Collaborate, communicate independently with multiple stakeholders and work efficiently with multiple global team.

 

  • Well versed with the international communications with the clients.

 

  • Worked on different international markets like USA, CA, AUS, NZ & Great Britain.

Education

B.Tech in Mechanical Engineering
Acharya Nagarjuna University