Prashant Hariani

  • Senior Project Manager
  • Mumbai, Maharashtra
  • Sep 26, 2019
Full time Executive Media-Journalism Other

Personal Summary

  • 16 + years’ experience managing in the areas of Project Management, Product Management, Product Innovations, Key Account Management, Product Operations, Client Servicing, Vendor Management, Content Operations, Mobile VAS, Mobile Application.
  • Business process analysis and analytics. It includes Alliance, Operations, Team Management and Content/Customer Provider Relationship management.
  • Proficient at managing & leading teams for running successful process operations & experience of developing procedures, service standards for business excellence.
  • A thorough professional with a proactive attitude, capable of thinking in and out of the box, generating new design solutions and ideas.
  • Ability to build and maintain a progressive performance oriented personal and business goals.

Work Experience

Senior Manager
Jan 2015 - Jun 2019 Novi Digital Entertainment Pvt. Ltd.
  • End to End project management of 7-8 content partners right from onboarding, kick off calls between technology teams, content ingestions and go live of the content in general entertainment and sports categories, in a period of 6 months.
  • Working with Product and Engineering teams, Content, Marketing teams for visibility of the content on the platform, so that the right content is targeted to the right audience.
  • Overlooking Technical integration, content ingestion & reporting of viewership & revenue numbers.
  • Coordinating with cross functional teams including tech, content ops & marketing to collaborate on proposition of content placement for growth in reach & to increase advertising revenue.
  • Analyzing data on a daily level to understand behavior & suggesting various methods to increase reach & visibility of partner content.
  • Working closely with content acquisitions team to procure best suitable content for the platform as per user engagement.
  • Launched 53776 SMS & IVR based subscriptions services across Operators including On deck services for Vodafone & Idea on operator short codes.
  • Introduced Vernacular languages for SMS & IVR services for Sports content on Idea.


  • Increased revenue by 10 times by changing Pricing model for Vodafone Sports. Achieved in spite of the constrains of in-house sites - & - same content was available for Free.
  • Substantial increase in revenue achieved by launching Vernacular language content for IVR & SMS.
Dec 2013 - Dec 2014 Star Sports India Pvt. Ltd.
  • Client Relationship Management for WAP products i.e. on Airtel, Docomo & On deck on Vodafone.
  • Integrated Carrier billing on with Airtel, Tata Docomo & Aircel.
  • Through Ad serving created revenue opportunities in line with company strategy both on Operator deck portals as well as Off deck.
  • Subscriber base & revenue increased by running 3rd Party campaigns for products - WAP & IVR.


  • Generated net revenue of more than 5 million with an active base of 275k users while the same content was available free during ICC World T20 2014 & IPL 2014.
Sep 2009 - Nov 2013 ESPN Software India Pvt. Ltd.
  • Relaunched the new rich & fully integrated multi sports mobile internet site
  • Launched sports WAP portal for Grameenphone Bangladesh, Dialog Sri Lanka & Dhiraagu Maldives.
  • Monitoring of all the LIVE products across Operators for best user experience and timely troubleshooting of any product errors to evade escalations from the Operators.
  • Customizing Product/Content as per requirement/feedback from Operators.
  • Coordinating with Platform/Technology Partners, Operator technical teams for product deliverables product support, timely issue resolutions with quick response and taking regular product feedbacks.
  • Working closely with Sportz Interactive, Elan Communications, OnMobile, internal stake holders for providing seamless content across platforms and to maintain 99% uptime of services/content to operators.
  • Identify and strategize new content / product innovation across platforms backed by cost efficiency and business growth (Text, IVR, WAP, Video).
  • Partnering with Nokia to launch the Multi sport application on the Windows 7 platform.
  • Conceptualized, Design & implementation of Mobile ESPN application for a wide range of popular devices in association with Nokia & launching it on OVI store during IPL 2010.
  • Worked closely with Nokia in getting the requirements & timely delivery of widgets.
  • Drive innovation through new products conceptualization & application development to ensure a competitive edge.


  • With over 1.2 million downloads of the application it became the top downloaded application across the OVI store in India in 2012.
  • Successfully Streamed Nokia Champions League T20 2012 series through the Mobile ESPN app.
  • Partnered with Digivive for live streaming of ICC World T20 2012 & Champions League T20 2012 for mobile devices for India Market which generated revenue of more than INR 1.5 Cr.
  • Partnered with Rockville Technologies for live streaming of ICC World T20 2012 for mobile devices in Sri Lanka market generating revenue to the tune of 50K USD.
Mobile Tech Lead
Aug 2007 - Aug 2009 Web18 Software Services Limited
  • Conceptualize, Design & implementation of 6 Web properties on Mobile i.e. Moneycontrol, IBNLive, Cricketnext, Tech2, Buzz18 &
  • Integrated the portals with the On Deck services of Operators. WAP Subscription services on Moneycontrol, IBNLive & Tech2.
  • Launched a thin client for GPRS enabled devices which gives direct access to all the Wap properties.
  • com Wap site became the first ever Indian mobile site to feature on The Annual WEBBY Awards “Honoree List”.
  • Conceptualized, Design & implementation of CNBC-TV18 & Moneycontrol Widget Nokia N97 device during the launch of the device & the OVI store in India.
  • Implemented the Book My Show Widget for Nokia N97.
  • Worked closely with Nokia in the getting the requirements & timely delivery of widgets.
  • Conceptualized & Designed the hugely popular Finance application “Markets on Mobile”.
  • As Mobile Tech lead, having full responsibility of Product lifecycle, getting approvals from carriers & creating revenue opportunities in line with company strategy both on Operator deck portals as well as Off deck through Ad serving.
  • Identify, understanding customer preferences & creating Brand specific products.
  • Drive innovation through new products conceptualization & application development to ensure a competitive edge.
  • Close and constant interaction with key partners, operators & OEM’s & managing relationships.
  • Strategic tie-ups with various Content Providers for WEB18 content.
  • Liaising with internal WEB teams for creation of New products on mobile, event drive content monetizing opportunities.


Received WOW (Wonderful Original Work) for outstanding performance in September 2008.

Senior Software Engineer
May 2003 - Jul 2007 Nazara Technologies Pvt. Ltd.
  • SMS Based Applications, Contest, Games across operators on 6363 short code.
  • Integration with operator SMSC through CIMD2, HTTP & SMPP protocols for smooth functioning of the short code.
  • Also played an active role in Marketing of the product for Local as well as international market.
  • Launched a unique Customized Wallpaper Application which allows choosing wallpapers and customizing it with any name / text you like.
  • Integrated with the carriers for billing the subscriber for downloads of the wallpapers.
  • Played an active role in Marketing of the product for Local as well as international market.
  • Supporting the Bulk SMS gateway of the company. Interacting with the client as well as carriers for integration and quires on the Bulk SMS Gateway.
  • Worked with and mentored developers during the development
  • Integrated the site using a third party shopping cart for the site.
  • Assessed business requirements and recommended solutions ensuring that new requests were technically feasible and that the implementation remained consistent with the existing site architecture.
Software Programmer
Sep 2002 - Apr 2003 Baz Software Pvt. Ltd.
  • Finance Expense Reimbursement Claim, an application used to track Travel expense claims filed by the employee. Deployed the same at ICICI Prudential.
  • Stationery Management System, an application to keep a track of inventory of the items in an organization at the Branch-Location-Department level. The application has specific roles defined in the system using which requisitions can be created.
Software Programmer
Jan 2002 - Jun 2002 Jainam Technologies
  • Designed and developed the web site for the company
  • Architected & designed the company website using ASP, HTML, dynamic HTML and Java Script.
  • Was also member of the team, which implemented Ms Exchange Sever 2000 in the office.


Bachelors of Commerce
Jul 1996 - Jun 1999 University of Mumbai